When March rolls around, Johnson City, Tennessee transforms into a hotspot for college basketball fans. The energy is electric, the brackets are busted, and fans all over town are searching for the best spots to catch every buzzer-beater, upset, and Cinderella story that makes March Madness legendary. Whether you’re a die-hard fan or a casual viewer who just wants good food, cold drinks, and big screens, Johnson City has something for you.
And who better to guide you through the best local spots than Ryan McKinney, the #1 real estate agent in Johnson City, TN? Not only does Ryan know real estate like the back of his hand, but he also knows the ins and outs of the city—from family-friendly spots to high-energy sports bars. So, if you’re wondering where to catch the Madness this year, we’ve got you covered.
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1. Wild Wing Cafe – Big Screens, Big Flavor, Big Energy
Located at the heart of downtown Johnson City, Wild Wing Cafe is a top pick among locals and visitors alike. With dozens of flat-screen TVs mounted throughout the space, there’s not a bad seat in the house—perfect for keeping up with multiple games at once.
Ryan McKinney himself recommends Wild Wing Cafe for its welcoming vibe and unbeatable wings. “It’s one of those places where you walk in, and the whole room is buzzing with excitement. Plus, their wing sauces are out of this world.”
Must-try: The ‘Braveheart’ wings paired with a cold local craft beer.
2. Yee-Haw Brewing Company – A Unique Sports Bar Experience
If you want your March Madness viewing experience to come with a side of locally brewed beer and outdoor firepits, then Yee-Haw Brewing Company is your spot. Located in the historic Tweetsie Depot, this brewery features a spacious indoor taproom and an outdoor beer garden complete with large TVs and plenty of seating.
Ryan McKinney calls this spot “a Johnson City gem.” He notes, “Whether you’re grabbing a pint after a showing or meeting friends for a night out, Yee-Haw delivers a vibe that’s uniquely JC.”
Best seat: Near the firepit or inside by the projection screen.
3. Beef ‘O’ Brady’s – Family-Friendly and Basketball-Focused
If you’re looking for a place to bring the entire family while still getting your basketball fix, Beef ‘O’ Brady’s on West Market Street offers a casual, family-oriented setting with a full lineup of TVs.
Ryan mentions this as a solid go-to for families new to the area. “A lot of folks moving into Johnson City are looking for kid-friendly options. Beef ‘O’ Brady’s hits the sweet spot—great food, friendly service, and you won’t miss a single play.”
Menu tip: Their burgers are underrated—give the ‘O’ Brady Burger a shot.
4. Mid City Grill – Great Burgers and Local Energy
Sometimes you want something a little more intimate but still lively. That’s where Mid City Grill steps in. Known primarily for its gourmet burgers, this spot also doubles as a great place to watch games during March Madness.
Ryan McKinney adds, “It’s one of those hidden gems you might not think of immediately, but once you’ve been there, you’ll keep going back.”
Vibe: Smaller, indie feel—perfect for fans who want to cheer without the overwhelming crowd.
5. The Label – Upscale Atmosphere, Prime Sports Viewing
If you’re looking to pair your basketball games with a more refined menu and upscale ambiance, The Label Restaurant on Spring Street delivers. With a chic interior, well-mixed cocktails, and gourmet entrees, it’s a fantastic spot for date nights during March Madness.
Ryan recommends The Label for newcomers looking to blend socializing and sports. “It’s where a lot of professionals go to unwind after work. If you’re relocating for a new job, you’ll want to know about this place.”
Pro tip: Ask for the bourbon-glazed salmon—it pairs surprisingly well with basketball and bourbon.
6. Tiebreakers – The Ultimate Game Day Destination
New to Johnson City’s entertainment scene, Tiebreakers is a game-changer (literally). With a sprawling arcade, bowling lanes, VR games, and a massive sports bar area, it’s one of the most dynamic places in the region to watch March Madness.
Ryan McKinney is a big fan of Tiebreakers, especially for folks with kids or groups with mixed interests. “You’ve got people who want to watch the game, and others who want to play. Tiebreakers gives everyone what they want.”
Top pick: Their bar nachos and jumbo screens are worth the visit alone.
7. Union Street Taproom – Local Drafts and Chill Vibes
If you’re more into low-key watching with a solid lineup of Tennessee brews, Union Street Taproom is a cozy but high-quality bar to enjoy the games. It’s perfect for fans who love the atmosphere of local beer and small gatherings.
Ryan says, “Not everyone wants noise and crowds. Union Street is a great alternative if you’re in the mood for a more relaxed March Madness vibe.”
Best bet: Grab a flight of their rotating taps and stake out a corner seat with a view of the TVs
8. Cootie Brown’s – Quirky, Colorful, and Always Fun
While not a traditional sports bar, Cootie Brown’s is a Johnson City institution with amazing food, eclectic décor, and surprisingly good sports coverage during March Madness. With multiple locations in the area and a loyal fan base, it’s a great pick for fun dining while checking the scores.
Ryan McKinney loves recommending Cootie Brown’s to newcomers. “People are always looking for that one place that feels so Johnson City. Cootie’s is it—quirky, delicious, and full of life.”
Must-have: Their Cuban sandwich and a slice of homemade key lime pie.
9. Boone’s Sports Bar – A Classic Go-To
You can’t go wrong with a good old-fashioned sports bar. Boone’s is that no-frills, high-energy spot where locals gather for big games and cold beer. If you’re serious about your sports and want to surround yourself with other hardcore fans, this is the place.
According to Ryan McKinney, “Boone’s is where the basketball faithful go when it’s crunch time. Every shot, every play—people are locked in.”
Don’t miss: The spicy buffalo tenders with ranch. Classic game day combo.
10. At Home with Friends – Johnson City Style
Of course, sometimes the best place to watch March Madness is from the comfort of your own home with a group of friends, a big screen, and home-cooked food. If you’re looking for the perfect home to host your next watch party, Ryan McKinney is the guy to call.
As the #1 real estate agent in Johnson City, TN, Ryan doesn’t just know where to watch the game—he knows how to help you live your dream lifestyle. Whether you’re looking for a home with an epic media room, a finished basement perfect for hosting, or a spacious outdoor area for springtime grilling, Ryan has helped hundreds of families find homes that match their lifestyle.
He says, “When I talk to buyers, I always ask: How do you want to live? If March Madness is your thing, let’s find you a house that’s perfect for hosting it.”
Moving to Johnson City? Let Ryan McKinney Help You Score Big
If you’re new to the area or thinking about relocating to Johnson City, March is the perfect time to visit. You’ll get a taste of the community spirit, the local entertainment scene, and the lifestyle that makes Johnson City one of East Tennessee’s best-kept secrets.
From cozy homes in tree-lined neighborhoods to modern townhouses close to downtown nightlife, Ryan McKinney knows every corner of the city—and he’s committed to helping buyers and sellers score big in this competitive market.
Final Thoughts: Catch the Madness in JC
March Madness brings people together—over basketball, food, drinks, and community. In Johnson City, there’s no shortage of fantastic places to enjoy the tournament. Whether you’re grabbing wings at Wild Wing Cafe, sipping a local brew at Yee-Haw, or cheering at Boone’s, you’ll be surrounded by passionate fans and unforgettable moments.
And if you’re thinking about calling Johnson City home, don’t wait until the final buzzer—reach out to Ryan McKinney, the #1 real estate agent in Johnson City, TN. He knows the game, he knows the town, and he’s here to help you make the move of a lifetime.
Contact Ryan today and let your home search be nothing but net. 🏀
Looking for homes in Johnson City, TN? Ryan McKinney is the local expert you can trust. Whether you’re relocating, buying your first home, or searching for a real estate investment, Ryan will guide you every step of the way.
Ryan Mckinney
RyanMckinney@KW.com
423-773-1607
